Aerie has vowed to stop airbrushing models in ads

Arie, a lingerie brand aimed at younger women, recently began a new ad campaign in which they don’t retouch or airbrush any of their models, because “the real you is sexy”. So awesome! What do you think? Read more about it below:

Article via buzzfeed

The Aerie Real campaign is aimed using models who haven't been digitally enhanced.

aerie 2

The lingerie brand, American Eagle's sister store, is aimed at young women, in the hope they'll have a better sense of body confidence from the campaign.

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